It is more than clear that the current moment has shown that the segmentations traditionally known as the case of generational ones are becoming increasingly outdated. Now in terms of the market, people are thought of, the knowledge that they have for their tastes, in which collaborative scenarios are increasingly expected because if there is something that cannot be automated, it is emotion and those emotions can move through communication that reflects trust and allows an emotional connection.

Before COVID, people did not feel appreciated, that is why it was so common that in terms of consumption, loyalty was not achieved and people changed products or services to others, so the purchase decision focused on price.

Power is concentrated in the common citizen, not in companies. Now they are facing an increasingly aware public, who are looking for a change and this is promoted through the creation of community and the empowerment of experiences.

The purpose that companies must have is to transform customers into believers, to move from product or service to experience because you cannot build a new world with old maps, and if this crisis has shown anything, it is that the paradigms that are They have been building in the mind they break when people face situations where they must resort to existing resources.

It is time to change the way things have been done, that is why companies regardless of the economic sector to which they belong are looking for a way to reinvent themselves, to offer their customers and consumers solutions that fit their needs, that have a relevant and tangible purpose.

Many of the external factors that will change regarding the consumption of products and the acquisition of services are related to security, spaciousness, coherence with the current moment, and confidence.

Gianluca Barth, CEO of Gabb Invest, an expert lawyer in investment consulting, mentions that the consumer is privileging the purchase of necessities, leaving aside certain consumer goods for the moment. In terms of investments at the real estate level, a sector that is directly the responsibility of Compass Financial Advisors, Barth comments that in countries of Europe such as France, people are privileging the purchase of real estate outside of cities, in places that allow space, green areas, privacy, and environments adjustable to the aforementioned factors, showing that in sectors such as these, needs have changed according to external factors as well.

Despite the fact that this is the case of a European country, the general behavior of the Latin American and American consumer will be similar, the crisis is worldwide and has disrupted the way people buy not because of their location or generational segmentation, but because of the situation and the needs that it has brought implicit.

As for the moment of investment, it is interesting to look for niches in real estate sectors that can be developed, such as the case of student accommodation, commercial craft venues for small and medium entrepreneurs to build, properties that give the possibility of a long rental, that guarantee long periods of leasing. An example of this is the towers or buildings built in tourist locations that manage to integrate different productive activities, a tower with apartments that have ATMs, a supermarket, a gym, where people find all their needs met without the need to expose themselves leaving their residential complexes. and keeping distance.

Developing countries offer investors the opportunity to buy at affordable prices. A country like the Dominican Republic offers much to the investor, but you must be very precise in terms of the type and amount of the investment, if you talk about investing amounts from $ 300,000, you can buy apartments on the beach for pool renting for example. In the case of larger investments ranging from one million dollars, the rate of return is higher, and sectors such as retail are an attractive option because as mentioned above, basic products and services will always be necessary.